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Last updated: September 4, 2026.

This Cookie Policy explains what cookies and similar technologies cemlif.com uses, why, and how you can control them. It supplements our Privacy Policy.

What Cookies Are

Cookies are small text files that a website stores in your browser. Some are set by us (first-party cookies) and some by other companies whose services we use (third-party cookies). Similar technologies, such as browser local storage and tracking pixels, work in comparable ways and are covered by this policy.

How We Ask for Consent

On your first visit a banner lets you Accept all, Reject non-essential, or set Preferences by category. Until you choose, only necessary cookies are used and no third-party scripts are loaded. Your choice is stored for six months. To change it later, use the “Cookie Preferences” link in the footer of any page. If your browser sends a Global Privacy Control or Do Not Track signal, the marketing category is switched off by default.

Regardless of your choice, marketing and third-party content services are never loaded on the pages where you request a review or submit health information: the Free MRI Review page and its confirmation page, the Upload Your Images page, and the Conditions page.

Cookies We Use

Necessary (always active)

NameSet byPurposeDuration
cemlif_consentcemlif.comRemembers your cookie choices so we do not ask again.6 months
wordpress_*, wp-settings-*cemlif.comLogin and dashboard preferences. Set only for practice staff who log in to manage the site; never for visitors.Session to 1 year

Statistics (with your consent)

NameSet byPurposeDuration
_gaGoogle AnalyticsDistinguishes visitors so page views can be counted.2 years
_ga_*Google AnalyticsKeeps a visit’s page views together as one session.2 years

Google Analytics 4 does not log or store IP addresses. Google’s privacy policy: policies.google.com/privacy.

Marketing and third-party content (with your consent)

NameSet byPurposeDuration
_fbpMeta (Facebook) PixelIdentifies browsers for Meta advertising measurement.90 days
_fbcMeta (Facebook) PixelRecords that you arrived from a Facebook or Instagram ad.90 days
_gcl_au and similarGoogle Tag Manager / Google AdsAdvertising conversion measurement, if tags in our Google Tag Manager container set them.Up to 90 days
YouTubeGoogleEmbedded videos on the Success Stories page and homepage. We use YouTube’s privacy-enhanced mode (youtube-nocookie.com), which does not store personalised viewing history but may use local storage when you play a video.Varies
Elfsight reviews widgetElfsightDisplays patient reviews on the Success Stories page. Elfsight may set its own cookies; see Elfsight’s privacy policy.Varies

Meta’s privacy policy: facebook.com/privacy/policy. Meta may use pixel data for its own advertising purposes.

Things That Are Not Cookies but Involve Third Parties

  • This site is hosted by WordPress.com (Automattic), which necessarily receives your IP address to deliver pages to you.
  • Form submissions are screened for spam by Akismet (Automattic), which receives the submitted content.
  • Images uploaded through our Upload Your Images tool go directly to secure storage on Amazon Web Services.
  • The fonts, icons, and scripts used by the site’s main pages are served from cemlif.com itself. Our blog articles use Google Fonts, which loads font files from Google’s servers (fonts.googleapis.com and fonts.gstatic.com); Google states that the Fonts API does not set cookies or use requests for profiling. See Google Fonts privacy FAQ.

Managing Cookies in Your Browser

You can also delete or block cookies in your browser settings. Blocking necessary cookies may mean the consent banner reappears on each visit. Instructions for common browsers: Chrome, Safari, Firefox, Edge.

Contact

Questions about this policy: contact@CemLIF.com or (888) 907-2462.