Follow us on:
Last updated: September 4, 2026.
This Cookie Policy explains what cookies and similar technologies cemlif.com uses, why, and how you can control them. It supplements our Privacy Policy.
Cookies are small text files that a website stores in your browser. Some are set by us (first-party cookies) and some by other companies whose services we use (third-party cookies). Similar technologies, such as browser local storage and tracking pixels, work in comparable ways and are covered by this policy.
On your first visit a banner lets you Accept all, Reject non-essential, or set Preferences by category. Until you choose, only necessary cookies are used. The one third-party script that runs before you choose is Google’s measurement tag, which we use for Google Analytics and to measure the results of our Google Ads. Until you allow it, the tag runs in a restricted “consent mode”: it sets and reads no cookies, and it sends Google only basic, cookieless information such as the address of the page viewed, the time, your browser and device type, and whether a form on this site was successfully submitted. It never includes anything you type into a form. No other third-party scripts are loaded until you choose. Your choice is stored for six months. To change it later, use the “Cookie Preferences” link in the footer of any page. If your browser sends a Global Privacy Control or Do Not Track signal, the marketing category is switched off by default.
Regardless of your choice, marketing and third-party content services are never loaded on the pages where you request a review or submit health information: the Free MRI Review page and its confirmation page, the Upload Your Images page, and the Conditions page. Google’s measurement tag does run on these pages, in the cookieless mode described above unless you have allowed Statistics cookies, so that we can count how many review requests we receive.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
cemlif_consent | cemlif.com | Remembers your cookie choices so we do not ask again. | 6 months |
wordpress_*, wp-settings-* | cemlif.com | Login and dashboard preferences. Set only for practice staff who log in to manage the site; never for visitors. | Session to 1 year |
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors so page views can be counted. | 2 years |
_ga_* | Google Analytics | Keeps a visit’s page views together as one session. | 2 years |
Google Analytics 4 does not log or store IP addresses. Google’s privacy policy: policies.google.com/privacy.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (Facebook) Pixel | Identifies browsers for Meta advertising measurement. | 90 days |
_fbc | Meta (Facebook) Pixel | Records that you arrived from a Facebook or Instagram ad. | 90 days |
_gcl_au and similar | Google Tag Manager / Google Ads | Advertising conversion measurement, if tags in our Google Tag Manager container set them. | Up to 90 days |
| YouTube | Embedded videos on the Success Stories page and homepage. We use YouTube’s privacy-enhanced mode (youtube-nocookie.com), which does not store personalised viewing history but may use local storage when you play a video. | Varies | |
| Elfsight reviews widget | Elfsight | Displays patient reviews on the Success Stories page. Elfsight may set its own cookies; see Elfsight’s privacy policy. | Varies |
Meta’s privacy policy: facebook.com/privacy/policy. Meta may use pixel data for its own advertising purposes.
You can also delete or block cookies in your browser settings. Blocking necessary cookies may mean the consent banner reappears on each visit. Instructions for common browsers: Chrome, Safari, Firefox, Edge.
Questions about this policy: contact@CemLIF.com or (888) 907-2462.